NORDSONNE IDENTITY & Merck Finck Privatbankiers

Not only is Merck Finck one of the oldest private banks in Germany, its headquarters is also beautifully situated: private and corporate customers are advised in matters of asset planning amid the congenial atmosphere of Munich's Lenbachplatz.

Since 1870, the Munich private bank group Merck Finck has been managing the assets of private individuals and family companies and is one of Germany's leading private banks. The financial institution was involved in the establishment of Allianz Versicherung AG (Allianz Insurance Corporation) and Isarwerke GmbH amongst others.

We searched for an optimized and streamlined form of communication for this private bank. The corporate group's company image was revised and given a new strategic focus. Our collaboration was primarily aimed at developing a new corporate identity that would allow the banking house to reach out to younger generations while maintaining its core clientele. The corporate identity concept was then pursued on an in-house basis.