NORDSONNE IDENTITY & Humboldt-Universität zu Berlin »HU200«

Devising a campaign for Humboldt-University Berlin means integrating as many faculties and institutions as possible. Not easy, but it's extremely exciting task nonetheless.

What does 200 years of university history encompass? A vast array of new discoveries are made, scientific methods change, new fields of research emerge. To summarize this change for a campaign, applying the spirit and methodology researcher is one of the most exciting tasks of communication. To justify the claim to being "The modern original", we searched for original concepts, which, as an instrument or object of research, have a decisive influence firstly on the academic and subsequently total societal daily routine. Thus, our campaign combines the original and the modern.

The campaign contains a total of five motifs from which the leitmotif has been derived

Other projects for this client
» HU200 Corporate Design
» HU200 brand development

More information on this client
» Humboldt University Berlin