Unfortunately, there's nothing else for it: the services of the IT service provider ge-con, which has a presence throughout Germany, are so complex that company branding must first begin with an explanation.

The representation of the brand ge-con always features streamlines, which are grouped together in immediate vicinity to the logo and then diverge on both sides. In this way a visual association is produced upon initial contact with the brand. The filtering, sorting and processing of this association recreate the core elements of all of the products of the service provider in the mind of the viewer.

Other projects for this client
» ge-con Corporate Design
» ge-con Strategic Communication
» ge-con image brochure

More information on this client
» ge-con