Dussmann das KulturKaufhaus on Berlin's Friedrichstraße has long become a famous brand, even outsied Berlin. Part of the relaunch project kulturkaufhaus.de involved the transfer of this brand value to the world wide web.

The website kulturkaufhaus.de was comprehensively designed without appearing too excessive. Not only does the media store cherish its variety of books but also its audio and sheet music department, for example. Another core aspect are the events which are sometimes very high-profile. Since they are alternating events, they are the visual focus of the online presence

The seamless connection to the online shop of the KulturKaufhaus was and is a prevailing aspects of the continual optimization of the website.

» www.kulturkaufhaus.de

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