Each year figures are published that testify to the sharp increases in silver surfers. The development of barrier-free Internet presences for this target group is now a well known fact. However, to actually reach silver surfers, target them in the long term and enthuse them is a challenge with which we, together with Germany's leading provider of professional care and support for the elderly, are confronted.

The website kursana.de is very complex due to the company having about 100 locations. A detailed description of each office with individual media content is provided. Over 100 editors maintain the website kursana.de and thus ensure that the location and subject pages contain up-to-date information.

Thanks to the intuitive service system which is kept to a minimum, untrained editors are also able to use the website's content management system. The full-scale updates and subject specific content on kursana.de ensure that the company meets the expectations it faces in its role as a market leader.

» www.kursana.de

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» Kursana