NORDSONNE IDENTITY & AnyCare

How would you tell a patient that he is not of ideal weight: "I'm sorry, but you're fat, obese, overweight, corpulent, a foodaholic"? Our suggestion: actually, just choose one of these words, it doesn't matter which.

As a health manager for all those working in the health system, AnyCare provides advice and support for registered doctors, statutory health insurance companies and private health insurance companies as well as clinics and experts involved in health policy. AnyCare relies on communicating complex product ideas and medical facts to its target groups in an understandable manner.

In order to simplify this communication, we developed a 'Corporate Naming' program on behalf of the services company which, based on the corporate name, structures and standardizes the brand hierarchy for products, product versions and events

Other projects for this client
» AnyCare Strategic Communication
» AnyCare advertisement campaign

More information on this client
» AnyCare